Ford says this is a key element in helping market the vehicle to one of the key demographic groups- Millennials aged 16 to 30. These are people who are constantly connected through their cell phones, computers and other mobile devices and the Fiesta is designed to help them stay connected with available features such as Ford’s SYNC system that integrates a driver’s mobile phone with Fiesta’s onboard voice-activated communications and entertainment system.
If sales of the Fiesta in North America mirror those across the pond, Ford has a winner on its hands. The new model has won 10 major awards in Europe already and sold more than 500,000 units in 2009 in Europe and Asia. Since its inception, the Fiesta has sold more than 12 million units worldwide. It is currently the second biggest selling car in Europe and Ford’s top-seller. What will help set the Fiesta apart from the competition is styling- a feature that Ford’s research has shown to top the list of customer desires. This is a stylish car, certainly at the top of the list of B-segment entries. Ford says the styling builds on the brand’s global kinetic design theme.
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